Hyundai to Compete in Luxury Vehicle Market

Hyundai to Compete in Luxury Vehicle Market

The move by Hyundai to produce luxury vehicles is to boost profit in the U.S. market and this would counter the declining demand for their vehicles in the South Korean auto market. Aside from the luxury sedan, Hyundai is also planning add premium models in the near future. If one looks at the reason for the success of luxury brands like Lexus, it would benefit Hyundai if their first luxury vehicle is reliable.


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